Below3k developed a logo with an organic shape, reflecting the natural fresh produce used in Xesús blends. We created a custom font with rounded edges, that is balanced and sophisticated, giving the brand an inviting personality.
We added a unique feature, that played with the accent on the letter “U”, making a subtle reference to a cup and straw.

It was important to select a colour that evokes elegance and can adapt, to an ever changing colour palette, that is their blends range.

Below3k xesus-ipad

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